Graphic Design Services from Mix District Media | Salt Lake City, Utah

Graphic Design Services from Mix District Media | Salt Lake City, Utah 

Graphic design is everywhere you look; both online and offline. From the banner hanging above our advertising agency to the graphics you'll see on our homepage. We believe that all marketing and advertising campaigns should center around having a cohesive, targeted graphic design strategy.

These design elements are spread across all of your advertising channels: web, TV, print, video, and much more. It's important to make sure that, no matter what channel your next consumer engages with, they're consistent with your brand's message, personality, and value proposition.

What is Graphic Design?

According to The Professional Association for Design, graphic design is "the art and practice of panning and projecting ideas and experiences with visual and textual content."

Let's put this in context using our ad agency, Mix District Media in Salt Lake City, UT, as an example. For this example, let's say that we have Bob's Record Shop as one of our clients. Bob hired us to create his brand from the ground up and to attract more customers for his business.

For the rest of this post, we'll talk about this (fictitious) record store to highlight the advertising powers that graphic design can do for a business.

Graphic Design Elements 

In the design world, you'll often hear that there are 7 crucial elements of design: line, color, texture, size, shape, value, and space.

For Bob, we would start putting his brand into motion by creating a logo that is the face of his brand. Since he specializes in selling vinyl, an older and more traditional format of music, we would choose colors that are traditional and unassuming- something black & white. Since Bob also specializes in selling punk rock and heavy metal music, we would contrast that logo by adding a more aggressive layout, perhaps by using an edgy texture that encompasses the store name,

Graphic Design: A Powerful Advertising Tool

Once we've wrapped up Bob's logo, we're going to make sure that this logo is transferable across all marketing and advertising channels. He has chosen local magazines, such as SLUG in Salt Lake City, web ads on music forums, and SEO for local searches as his targeted channels. This logo has to be fluid across these channels; online and offline.

Luckily for Bob, he's chosen to hire Mix District Media, who made sure that his brand message is consistent, so that even if someone comes in after seeing a magazine ad or a Google search, they know that he's the punk rock, vinyl-selling specialist of Utah.

Connect With Us: 

For more graphic design tips and information, 'like' our agency on Facebook
    -Mix District Media Facebook
    -Follow Us on Twitter for Graphic Design Tweets
    -Google Plus
    -LinkedIn for Graphic Design Jobs in Salt Lake City